Retail & E-commerce solution

Custom E-commerce Platforms

Storefronts, checkout, and fulfillment built around your catalog and margins — engineered for a launch-day traffic spike, not a template's average day.

Talk to our commerce team ↗

Instrumented

checkout, step by step

Real-time

inventory across channels

Load-tested

against your actual peak

PCI-aware

payment integration

When does custom commerce actually pay off?

We typically get called in once a template platform starts fighting the business instead of running it — pricing logic a page builder can't express, fulfilment rules across three warehouses, or a catalogue too complex for a generic theme. That's the point where custom e-commerce platforms earn their cost; before that, a template is the more honest answer, and we'll say so.

When it's the right call, we build the storefront, checkout, and fulfilment around your actual catalogue and margins — pricing, bundling, and fulfilment logic that a theme can't express become first-class parts of the platform, and checkout is engineered as its own performance-critical path rather than something bolted onto a generic theme.

What’s included

What the platform covers

Custom storefront & catalog

Product, pricing, and bundling logic built to match how your catalogue actually works, not squeezed into a theme's data model.

Engineered checkout

Checkout treated as its own performance-critical path, instrumented step by step so a drop in conversion points to a specific fix.

Real-time inventory sync

One inventory source of truth pushes updates to every channel and warehouse as they happen, closing the window a nightly batch job leaves open.

Payments & fraud screening

PCI-aware payment integration that keeps cardholder data out of your systems, with fraud rules running inline rather than a manual review queue.

Fulfillment & ERP integration

Order, warehouse, and carrier systems connected against their real APIs and rate limits, usually the substance of the project rather than a footnote.

Peak-load architecture

Load-tested against your actual expected peak — a launch day or a seasonal spike — not an average day's traffic.

How the build runs

Confirm custom is the right call

We look at your catalogue, pricing, and fulfilment logic honestly — if a headless template build genuinely fits, we say so before scoping a custom build.

Design catalog & checkout

Pricing rules, bundling, and the checkout flow are designed around your actual margins and operations, not a generic commerce data model.

Build & integrate

The storefront, payments, and inventory sync are built and connected to your ERP, warehouse, and carrier systems against their real APIs.

Load-test against your peak

We test against your expected launch-day or seasonal peak specifically, not your average traffic, because that's the load that actually breaks undersized systems.

Custom E-commerce Platforms FAQ

Use the platform until it costs you money. We recommend custom when your catalogue logic, pricing, or fulfilment genuinely doesn't fit — and we'll say so when a headless build is the cheaper honest answer.

One inventory source of truth with event-driven sync to each channel, plus reconciliation jobs that catch drift. Overselling is usually a sync-design problem, not a warehouse problem.

We load-test against your expected peak, not your average, and cache aggressively at the edge. Checkout gets its own capacity headroom because that's the part you can't afford to queue.

Through a compliant processor so cardholder data stays out of your systems wherever possible, keeping your PCI scope small. We don't store card numbers.

Yes — that integration is usually the substance of the project. We scope it against the real API and its rate limits early, because that's where commerce builds slip.

Fixed-bid builds start around $3k, retainers from $6k/month, and staff augmentation from $70/hour — catalogue complexity and expected peak traffic move the figure, confirmed in writing before work begins.

Tech stack

The tools we build with

Sized for peak, not average — the storefront and the stock ledger both have to survive a launch day.

Storefront

Next.js

React

TypeScript

Commerce

Shopify

Stripe

Algolia

Backend & data

Node.js

PostgreSQL

Redis

Scale & ops

AWS

Cloudflare

Grafana

Our work

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From the blog

Catalogue or fulfilment logic your theme can't express?

Tell us where the platform is fighting the business. We'll tell you honestly whether custom is the right call.