Software & Product Development service

CMS Development

Q: Sanity or Contentful — which should we pick?

Sanity if your team is comfortable with (or wants) a codebase they can shape around exactly how content should work — it's more configuration up front for a better long-term fit. Contentful if you'd rather get a solved editorial workflow, localization, and role-based publishing out of the box and configure less yourself. We'll recommend one after a short content audit rather than defaulting to either.

Q: Can you migrate our existing content?

Yes — that's most of what a CMS engagement is when there's an existing site. Pages, posts, and media migrate in with their structure intact, not flattened into a single rich-text blob that loses everything that made the old content useful.

Q: Do our marketers need to learn to code to publish?

No. The entire point of the build is that publishing a page or post is a form in Sanity Studio or Contentful's editor, not a pull request. We test that workflow with your actual editors before calling the build done.

Q: Does this work with our existing frontend?

Yes — both platforms are headless, so they plug into whatever already renders your site: Next.js, another framework, or a mobile app. We wire in typed content fetching and live preview rather than asking you to rebuild the frontend around the CMS.

Q: What does a CMS engagement cost?

A Sanity or Contentful integration on an existing frontend typically runs $5k–$15k depending on content model complexity and how much legacy content needs migrating; a build that includes the frontend itself runs alongside that project's own scope. We confirm the number in writing after a short content audit.

Headless content platforms on Sanity and Contentful, wired into your frontend so marketing ships pages and posts without waiting on engineering.

Scope your CMS ↗

headless platforms we build on

100%

of content migrated without loss

PRs needed to publish a page

<1 day

typical editor onboarding time

Sanity or Contentful — which one fits?

Both are headless CMSs: content lives in a structured API, and your frontend — Next.js, mobile app, whatever renders it — pulls it in wherever it's needed. The difference is in how much you're willing to configure versus wire up yourself. Sanity ships as open-source, customizable Studio you configure with code, which suits teams who want the editor experience shaped exactly around their content model. Contentful is a more turnkey SaaS platform with a fixed editor UI, stronger built-in workflow and localization tooling, and less code to own — the right call when the team wants content operations solved out of the box rather than configured.

We scope the content model and editorial workflow before picking the platform, not after — the honest answer depends on how much your team wants to configure versus how much they want handed to them, and we'll tell you which one that points to.

What’s included

What a CMS engagement covers

Content modeling

Schemas designed around how your team actually authors — pages, posts, reusable blocks — not a generic blob field that fights every future feature.

Sanity Studio builds

Custom Studio configuration, structured document types, and preview panes wired into your live frontend.

Contentful integration

Space and content-type setup, roles and workflow states, and a delivery/preview API wired into your app.

Frontend wiring

Typed content fetching, image pipelines, and live preview built directly into Next.js, mobile, or whatever renders the content.

Migration

Clean migration of existing pages, posts, and media from a legacy CMS or hardcoded content, with nothing lost or reformatted badly.

Editor training & handoff

A working editorial workflow and a short walkthrough, so your team is publishing independently within a day, not a quarter.

How a CMS build runs

Content audit & platform fit

What you publish today, who authors it, and how much workflow you need — mapped to Sanity or Contentful, whichever actually fits.

Model the content

Schemas and document types designed around real editorial patterns, reviewed with the people who'll use them daily.

Build & wire in

Studio or space configured, then wired into your frontend with typed fetching, image handling, and live preview.

Migrate & test

Existing content migrated in, editorial workflow tested end to end before anyone's asked to switch over.

Train & launch

A short walkthrough for editors, then launch — with the team publishing independently from day one.

CMS Development FAQ

Sanity if your team is comfortable with (or wants) a codebase they can shape around exactly how content should work — it's more configuration up front for a better long-term fit. Contentful if you'd rather get a solved editorial workflow, localization, and role-based publishing out of the box and configure less yourself. We'll recommend one after a short content audit rather than defaulting to either.

Yes — that's most of what a CMS engagement is when there's an existing site. Pages, posts, and media migrate in with their structure intact, not flattened into a single rich-text blob that loses everything that made the old content useful.

No. The entire point of the build is that publishing a page or post is a form in Sanity Studio or Contentful's editor, not a pull request. We test that workflow with your actual editors before calling the build done.

Yes — both platforms are headless, so they plug into whatever already renders your site: Next.js, another framework, or a mobile app. We wire in typed content fetching and live preview rather than asking you to rebuild the frontend around the CMS.

A Sanity or Contentful integration on an existing frontend typically runs $5k–$15k depending on content model complexity and how much legacy content needs migrating; a build that includes the frontend itself runs alongside that project's own scope. We confirm the number in writing after a short content audit.

Tech stack

The tools we build with

Headless by default — content decoupled from presentation, so it can feed a website today and a mobile app or a partner integration tomorrow without a rebuild.

CMS platforms

Sanity

Sanity Studio

Contentful

GROQ

Frontend

Next.js

React

TypeScript

GraphQL

Content pipeline

Portable Text

Image CDNWebhooks

ISR

Ops

Cloudflare

Vercel

GitHub Actions

Sentry

Our work

Related work

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EdTech

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From the blog

Got content that shouldn't need a developer?

Tell us what you publish and who authors it today. We'll tell you honestly whether that's Sanity, Contentful, or something simpler.